Establishing Recruitment Ads on Facebook like A Pro

Facebook advertising is a key part of a recruitment marketing strategy because it assists get your company in front of a large pool of candidates. Especially quality prospects who aren’t actively utilizing the standard task boards.

Social marketing is an effective tool for recruitment. However, because the majority of marketing systems are customized to eCommerce, designing a fantastic recruitment campaign can be difficult. This article walks through considerations and suggestions when utilizing Facebook advertisements for recruitment marketing.

Set up Facebook Business Manager and advertisement account

You’ll need a Page and Facebook Business Manager account to run any ads on Facebook or somalibidders.com Instagram. This great guide from Hootsuite walks through how to set up Facebook Business Manager.

Business Manager permits you to add numerous people to the account to assist run projects, but understand that people will need a personal Facebook account to be able to be added.

To acquire marketing campaign, you’ll likewise require a Facebook Ad Account, which you will be prompted to develop when setting up Facebook Business Manager.

You’ll also require to confirm your site domain with Facebook, which is needed to determine and track campaigns.

Choosing a project type

To produce a marketing campaign, head to the “Ads Manager” section through the top left navigation of your Business Manager Dashboard.

When you click the green button to create a project, you’ll be provided a list of 11 types of campaign goals. We’ve found that 3 of these objectives are most useful for recruitment marketing: Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as individuals are most likely to buy items from a brand name they understand, people are most likely to apply for a job at a company they’ve become aware of. Brand Awareness projects are enhanced to be seen by a large pool of individuals that are most likely to be thinking about your business.

These advertisements will not straight drive traffic to your site, but they get prospects acquainted with your company and all set to click when the ideal position comes along.

Awareness campaigns can be about nearly anything that shines a light on your company. Announcements about development and awards, short articles about business efforts and culture, and videos about the organization’s accomplishments and mission can all be developed into captivating projects.

Traffic

In the Wonderkind platform, this is referred to as a “Clicks” project. These ads are targeted to reach an audience that is most likely to click the link in your ad.

This audience is narrower than in a Brand Awareness campaign, but still includes individuals interested but not ready to get a task.

These advertisements can concentrate on employment opportunities to get people to check out more about the jobs and the company (great for high-volume recruiting). Or feature material that will drive people to your website, like industry hot topics or tips.

Conversion

Conversion projects are what people tend to consider when they think about advertising. These projects track and enhance towards someone performing an action on your site, such as sending an application.

For a Conversion campaign to be successful, you first require to develop up a strong audience of possible candidates that recognize with your company. Without that, it’s kind of like going through a crowd and asking complete strangers to marry you.

Let your audience be familiar with you with Awareness and Clicks projects first, and move more budget to Conversion campaigns with time.

Great ads and brand awareness makes people click, however conversion happens on a landing page. So you require to make certain that your task pages load rapidly, are simple to keep reading mobile phones, and referall.us plainly state the info task prospects care about the majority of.

Know that Facebook conversion ads are going through some modifications in response to Apple’s iOS 14 personal privacy updates – [upgrade October 2023: please check out the following for more on Apple’s iOS 17 personal privacy updates] Companies will need to prioritize 8 conversion actions per web domain.

If job listings are on the primary company site, you’ll likely need to line up with the marketing group on the top priority list.

Facebook motivates organizations to use the Facebook Conversion API to link your advertisements with conversion information from other sources, such as your server, material management system (CMS), or customer relationship management (CRM).

Campaign budget optimization

There are a number of various options when it concerns spending for ads. First, you can pick to pay based on clicks or impressions of your ads. Next, you choose how you desire Facebook to put your advertisements:

Daily Budget: Ads will be paced so, your spending lasts the full day.

Lifetime Budget: You set the length of a campaign and advertisements will be put so your costs lasts the complete campaign. This alternative likewise allows you to set time windows such as running ads just at night or on weekends.

For the 3 main types of recruitment projects gone over above, a general suggestion is:

Brand Awareness: Run as ongoing projects, payment on impressions, and either daily or lifetime budgeting.

Traffic (Clicks): Short run times, payment on clicks, lifetime spending plan.

Conversion: Short run time, payment on clicks, lifetime budget plan. These will likely be your most pricey projects.

Select an audience

Targeting task titles and industry is generally where you begin with recruitment marketing, but you can reach a great deal of surprise potential with non-traditional audience characteristics. For some inspiration, we recently discussed 5 imaginative ways to use targeting in recruitment advertisements.

Facebook likewise gives the option to target “lookalike audiences.” This is terrific once you have actually had good campaign results and good hires to confirm your existing audience is what a future one should “look like.”

Ad positioning

After evaluating a number of the ad placement choices readily available, we have actually found the most successful ones for recruitment marketing are: Facebook News Feed, Facebook Stories, Instagram Feed, Instagram Stories.

Here at Wonderkind, we have actually found that Facebook stories are hardly ever used. Therefore, we would not advise using them. We’ve found that the news feed for both Instagram and Facebook have offered our partners with more clicks and discussions.

If you are seeking to create more awareness, we would suggest Instagram. Not a lot of marketers hang around on producing a good Instagram Story. So, if you make a strong recruitment advertisement on Instagram story, you will stand apart.

Create the advertisement

Putting together a great advertisement can be difficult. If you’re uncertain where to begin, take a look at our guide on how to turn job descriptions into terrific social advertisements in 15 minutes.

It can be surprising what combination of copy and images work best for your audience. We suggest A/B screening several advertisement versions in each campaign.

For instance, in a project about an open position, one ad variation might concentrate on the income and perks, another on the business culture, and a 3rd on the task performance.

Put recruitment marketing on auto-pilot with Wonderkind

If you need to increase recruitment quickly, manually producing the assets, audience, and budgets for each project will slow you down. Wonderkind assists you accelerate recruitment marketing by automating your social method across Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology uses data from years of recruitment projects to develop an audience that’s perfect for your market, area, and open positions.

Our easy-to-use platform makes it simple to spin up innovative advertisements in minutes with campaign templates, a library of stock photos, and instant image cropping. Once advertisements are running, keep an eye on efficiency and spend throughout all social channels in one overarching dashboard.

Ready to turbo-charge your talent sourcing? Have a look at how Wonderkind works or see it in action.